Regional fast-casual, 14 locations
Challenge: Grand openings with low awareness. Program: 40 local food creators per opening, tasting events with disclosure.
Client name withheld under NDA. Results reflect specific campaigns and are not a guarantee of future performance.
opening-week revenue
local views
cost per engaged view
The program
A regional fast-casual brand was opening new locations in suburbs where nobody knew the name. Opening weeks were slow and paid social was reaching the wrong zip codes.
For each opening, we recruited about 40 food creators living within 20 minutes of the site and hosted a disclosed tasting event two days before doors opened.
Creators posted during opening week with a city-specific offer, and a one-question survey at the register asked guests where they heard about the location.
40 local creators confirmed
Tasting event, disclosure briefing
Posts + in-store survey
The approval board made it easy to say yes to the right creators. Opening week at our new location was our busiest yet.
Let's plan your first seeding wave.
20 minutes, no deck. You leave with creator counts, a timeline and a firm quote.