Language-learning app
Challenge: Needed authentic UGC for ads. Program: 150 creators filming day-7 progress videos; best clips licensed for paid.
Client name withheld under NDA. Results reflect specific campaigns and are not a guarantee of future performance.
ad-ready clips
CPI on creator ads
ROAS vs studio ads
The program
A language-learning app was spending heavily on studio-produced ads that looked like ads. It wanted real people showing real progress.
We recruited 150 creators who were genuinely starting the language, asked them to film on day 1 and day 7, and paid a flat fee plus a bonus for clips selected for ads.
Usage rights were negotiated before filming. The paid team tested creator clips against studio ads in the same campaigns.
150 creators onboarded
Day-7 progress videos in
63 clips licensed, tested in ads
Every post was labeled and checked, and the creators sounded like real people. Our paid team now tests their clips against studio ads.
Let's plan your first seeding wave.
20 minutes, no deck. You leave with creator counts, a timeline and a firm quote.