Fresh dog food subscription
Challenge: Rising CAC on Meta. Program: 400 nano creators over 3 months, product seeding + commission codes.
Client name withheld under NDA. Results reflect specific campaigns and are not a guarantee of future performance.
blended CAC
posts published
sales via creator codes
The program
A fresh dog food subscription had built its first $10M on Meta ads. By year three, blended CAC had climbed month after month and creative fatigue set in fast.
We ran monthly seeding waves to 130–140 nano creators, mostly dog owners with 2K–15K followers. Each creator got a two-week trial box, a unique 15% code and a commission on repeat orders.
The best-performing posts were licensed and handed to the paid team as ad creative, which gave Meta fresh content every week.
140 creators seeded, 88% posted
Commission tier added for top 40
Top clips licensed for paid
We went from a 31-tab spreadsheet to one Friday report. For the first time our team knows which posts actually sold something.
Let's plan your first seeding wave.
20 minutes, no deck. You leave with creator counts, a timeline and a firm quote.