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How it works

From "we should try creators" to 200 posts in three weeks.

Here's what happens in a seeding wave, who does what, and what lands in your inbox. Spoiler: very little lands in your inbox.

You do

3 things

Approve creators, send product to the warehouse, read the Friday report.

We do

Everything else

Recruiting, terms, shipping, briefs, reminders, disclosure checks, payouts, reporting.

Launch speed
48 hrs

from approved list to parcels out

Posting rate
92%

of shipped creators post in the window

The four steps, in detail

What each step includes

1

Match

We build a shortlist from our network plus open applications, scored on niche fit, audience location, engagement quality and disclosure history.

  • Audience checks for fake followers
  • Brand-safety scan of the last 60 posts
  • You approve or pass in a shared board
2

Ship & brief

Approved creators sign our Creator Terms, confirm a shipping address and pick a posting window. Product goes out from your warehouse or our 3PL partner.

  • One-page brief with talking points
  • Claims creators must avoid
  • Disclosure examples for each platform
3

Go live

Creators post in their own voice. Our community team sends reminders, answers questions and logs every post link.

  • Disclosure check on every post
  • Fix-or-remove process for misses
  • Best posts flagged for usage rights
4

Measure & repeat

Codes, UTM links and post-purchase survey answers merge into a weekly report with cost per post, cost per view and code revenue.

  • Creator leaderboard
  • Invite top 10% to ambassador tier
  • Plan for the next wave
Timeline of one seeding wave

Day 0 to day 30

A typical wave with 200 creators. Scroll sideways on small screens.

Day 0

Kickoff call

Goals, product, claims to avoid, target cities and niches.

Days 1–3

Shortlist

~300 matched creators in your approval board. You approve 200.

Days 3–5

Terms & addresses

Creators sign terms and confirm a posting window.

Days 5–7

Parcels out

Product ships with a printed brief and unique code card.

Days 7–21

Posts go live

Reminders, disclosure checks, links logged daily.

Days 21–30

Report & next wave

Sales by code, top creators, rights offers, next wave plan.

Your dashboard

The report you actually open

Anonymized sample. Every client gets a live view plus a Friday PDF summary in email.

Ready when you are

Let's plan your first seeding wave.

20 minutes, no deck. You leave with creator counts, a timeline and a firm quote.

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